Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers. Naturally, some slogans stand out significantly, gaining widespread and lasting popularity.
To identify America’s most famous company slogans, 24/7 Wall St. reviewed the advertising blog Quality Logo Products’ the 50 best slogans of all time. We added the latest annual revenue for each brand’s parent company from financial reports and company websites. The slogans are listed in no particular order.
A substantial number of the brands associated with these iconic slogans specialize in vending relatively affordable and disposable consumer products like fast food, cereal, beer, and confections. But this list also includes companies offering services and durable goods—Apple, De Beers, The New York Times, Airbnb, and Toyota, to name a few. (These are the companies with the best reputations in America.)
Slogans are meticulously crafted to be concise yet impactful, embedding themselves into the consciousness of potential patrons. While the lengthiest slogan on the roster spans a mere nine words, most are even briefer, ranging from approximately two to five words. Nike’s iconic “Just Do It” is a mere three words long.
Most slogans aim to highlight certain qualities that make the brand and its products stand out. Subway’s “Eat Fresh” separates it from the fast-food competition, suggesting that the sandwich maker’s food is fresher and healthier. “Save Money. Live Better.” is Walmart’s slogan that focuses on its main draw — low prices.
There are also some slogans that focus on product specifics. M&M’s “Melts in Your Mouth, Not in Your Hands,” highlights that the candy was originally designed to survive the heat without turning into a gooey mess.
Some of the most famous slogans are brand mainstays, but others have been retired as the products and times have changed.
Verizon used “Can you hear me now?” in the 2000s to boast its cell service in a time when cell coverage was not as ubiquitous. These days, Verizon has opted for “5G Built Right,” focusing on the current race to build cellular 5G networks.
The original L’Oreal slogan was “Because I’m Worth It” but was changed to “Because You’re Worth it” in the 1990s.
The best slogans are triumphs of advertising and branding and have helped turn certain companies into household names. Some of these are no longer U.S.-owned however. Here are the highest paying companies in America.
Click here to see America’s most famous company slogans.
Just Do It
> Brand: Nike
> Annual revenue, 2021: $46.7 billion
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Think Different
> Brand: Apple
> Annual revenue, 2021: $365.8 billion
Where’s the Beef?
> Brand: Wendy’s
> Annual revenue, 2021: $1.9 billion
Open Happiness
> Brand: Coca Cola
> Annual revenue, 2021: $38.7 billion
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Because You’re Worth It
> Brand: L’Oreal
> Annual revenue, 2021: $38.2 billion
Melts in Your Mouth, Not in Your Hands
> Brand: M&M’s
> Annual revenue, 2021: $30.1 billion (Mars Inc)
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A Diamond is Forever
> Brand: De Beers
> Annual revenue, 2021: $43.3 billion (Anglo American plc)
The Breakfast of Champions
> Brand: Wheaties
> Annual revenue, 2021: $19.0 billion (General Mills)
America Runs on Dunkin’
> Brand: Dunkin’
> Annual revenue, 2021: $1.4 billion (Dunkin Brands Group Incorporated)
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Can You Hear Me Now?
> Brand: Verizon
> Annual revenue, 2021: $133.6 billion (Verizon Communications)
Quality Never Goes Out of Style
> Brand: Levi’s
> Annual revenue, 2021: $5.8 billion (Levi Strauss)
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Red Bull Gives You Wings
> Brand: Red Bull
> Annual revenue, 2021: $9.2 billion
Belong Anywhere
> Brand: Airbnb
> Annual revenue, 2021: $6.0 billion (Airbnb)
Have it Your Way
> Brand: Burger King
> Annual revenue, 2021: $5.4 billion (Restaurant Brands International Us Services Llc)
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The Happiest Place on Earth
> Brand: Disneyland
> Annual revenue, 2021: $67.4 billion (Walt Disney)
Trix Are For Kids
> Brand: Trix
> Annual revenue, 2021: $19.0 billion (General Mills)
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Freaky Fast
> Brand: Jimmy John’s
> Annual revenue, 2021: $4.0 billion (Inspire Brand Inc)
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When You’re Here, You’re Family
> Brand: Olive Garden
> Annual revenue, 2021: $9.6 billion (Darden Restaurants)
Taste the Rainbow
> Brand: Skittles
> Annual revenue, 2021: $30.1 billion (Mars Inc)
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The King of Beers
> Brand: Budweiser
> Annual revenue, 2021: $54.3 billion (AB InBev)
Live Mas
> Brand: Taco Bell
> Annual revenue, 2021: $6.6 billion (Yum! Brands)
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Expect More, Pay Less
> Brand: Target
> Annual revenue, 2021: $106.0 billion (Target)
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The Quicker Picker Upper
> Brand: Bounty
> Annual revenue, 2021: $80.2 billion (Procter & Gamble)
Eat Fresh
> Brand: Subway
> Annual revenue, 2021: N/A (Doctor’s Associates Inc.)
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M’m! M’m! Good!
> Brand: Campbell’s Soup
> Annual revenue, 2021: N/A (Mary Alice Dorrance Malone)
They’re Grrreat!
> Brand: Frosted Flakes
> Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
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It Keeps Going, and Going, and Going
> Brand: Energizer
> Annual revenue, 2021: $3.0 billion (Energizer Holdings)
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All the News That’s Fit to Print
> Brand: The New York Times
> Annual revenue, 2021: $2.1 billion (The New York Times Distribution)
Got Milk?
> Brand: California Milk Processor Board
> Annual revenue, 2021: N/A (California Milk Processor Board)
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Betcha Can’t Eat Just One
> Brand: Lay’s
> Annual revenue, 2021: $79.5 billion (Pepsico)
Let’s Go Places
> Brand: Toyota
> Annual revenue, 2021: $285.9 billion (Toyota Motor)
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It Ain’t Easy Bein Cheesy
> Brand: Cheetos
> Annual revenue, 2021: $79.5 billion (Pepsico)
All for Freedom. Freedom for All.
> Brand: Harley-Davidson
> Annual revenue, 2021: $5.3 billion
Save Money. Live Better.
> Brand: Walmart
> Annual revenue, 2021: $572.8b (Walmart)
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Do the Dew
> Brand: Mountain Dew
> Annual revenue, 2021: $79.5 billion (Pepsico)
Is it in You?
> Brand: Gatorade
> Annual revenue, 2021: $79.5 billion (Pepsico)
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Good to the Last Drop
> Brand: Maxwell House
> Annual revenue, 2021: $26.0 billion (Kraft Heinz)
Built to Last
> Brand: Ford
> Annual revenue, 2021: $136.3 billion (Ford Motor)
Crave Those Crazy Squares
> Brand: Cinnamon Toast Crunch
> Annual revenue, 2021: $19.0 billion (General Mills)
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Fly the Friendly Skies
> Brand: United Airlines
> Annual revenue, 2021: $42.2 billion
The Ultimate Driving Machine
> Brand: BMW
> Annual revenue, 2021: $133.4 billion
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When it Absolutely, Positively Has to Be There Overnight
> Brand: FedEx
> Annual revenue, 2021: $93.5b (FedEx)
Think Big
> Brand: IMAX
> Annual revenue, 2021: $254.9 million (IMAX Corporation)
Finger Lickin’ Good
> Brand: KFC
> Annual revenue, 2021: $6.6 billion (Yum! Brands)
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Leave the Driving to Us
> Brand: Greyhound
> Annual revenue, 2021: $1.4 billion (Greyhound Lines Inc.)
Pure Happiness
> Brand: Hershey’s
> Annual revenue, 2021: $9.0 billion (Hershey Co.)
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Happy Tastes Good
> Brand: Dairy Queen
> Annual revenue, 2021: $268.6 billion (Berkshire Hathaway)
Once You Pop, the Fun Don’t Stop
> Brand: Pringles
> Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
Obey Your Thirst
> Brand: Sprite
> Annual revenue, 2021: $38.7 billion (The Coca-Cola Company)
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Snap! Crackle! Pop!
> Brand: Rice Krispies
> Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
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