Mamma.com Inc., (MAMA-NASDAQ) has announced a partnership where Yahoo! Search Marketing’s Australian Sponsored Search listings will be distributed to Mamma.com’s search syndication network. Yahoo! Search Marketing will utilize Mamma.com’s geo-targeting capabilities to link Sponsored Search listings with both relevant search query terms and the user’s geographical location to help Yahoo! Sponsored Search advertisers reach targeted customers.
The Australian distribution partnership is an agreement between Mamma.com and Yahoo! Search Marketing which compliments existing agreements between both organizations in the European marketplace.
As expected there was a pop of 5% to $5.15 pre-market because the words "YAHOO! PACT" with Mamma.com, but keep in mind that this is an extension of an existing agreement already in place between the companies and is in Australia. This is already being thrown around in all of the usual chat rooms. MAMA is a volatile name on news days and its 52-week trading range is $0.86 to $8.60.
Jon C. Ogg
March 13, 2007
Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.