Details Of Yahoo! (YHOO) Break-Up From Bernstein Research

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By Douglas A. McIntyre Published
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24/7 Wall St. has obtained a copy of the Bernstein Research report on the break-up of Yahoo!.

The first model done by Bernstein assume that the company is broken into three parts.

The first piece is Display Advertising. Using comparable figures for valuations of companies including DoubleClick, the value of this unit is put at $25.5 billion.

The next piece is the Search Unit. Looking at the values of Google (GOOG) and Ask.com, the research firm values this piece at $15.6 billion.

The last piece is Subscriptions. To get a value for this Bernstein used Match.com and RealNetworks (RNWK) and came up with a value of $1.3 billion.

The values of Yahoo! Japan and China e-commerce company Alibaba was added to cash and net operating losses, bringing the total break-up value of Yahoo! to $54.3 billion, or $38.65 a share.

Bernstein offered a second analysis based on Yahoo! outsourcing its search business to Google. If this was done, search revenue would rise 28% in 2008, and total revenue by 16% over current projections. Yahoo! could cut 25% of its head count dropping operating expenses by 17%. The combined benefit of these actions would improve operating income by 205% over current Wall St. estimates.

Maybe Yahoo! could contract out management of the company to Bernstein.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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