Technology

For Yahoo! (YHOO) And Microsoft (MSFT), The Beatings Will Continue Until Morale Improves

Percentage of U.S. Searches Among Leading Search Engine Providers

Domain

Oct.-07

Sept.-07

Oct.-06

www.google.com

64.49%

63.55%

60.94%

search.yahoo.com

21.65%

22.55%

22.34%

search.msn.com

7.42%*

7.83%*

10.72%*

www.ask.com

4.76%

4.32%

4.34%

Note: Data is based on four week rolling periods (ending Oct. 27, 2007, Sept. 29, 2007, Oct. 28, 2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches on Live.com and MSN Search.

Source: Hitwise

Douglas A. McIntyre

 

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