TheStreet.com (TSCM) Scores Huge Audience Gain In October

According to comScore data, TheStreet.com (TSCM) scored one of the largest increases in unique visitors of all US sites measure in October. Total unquie visitors to TheStreet websites grew 125% to almost 9 million.

Why? One theory might be that the "social network" section of TheStreet, Stocpickr, may be catching on very fast and adding pageviews and visitors. The product is promoted on every page at the parent website.

Another reason may be increased traffic to financial websites in general. comScore indicates that most discount brokerage websites also saw big increases in unique visitors. With Wall St. more volatile, financial websites may gain a big benefit

Douglas A. McIntyre