Google’s (GOOG) shares of the video market increased in November. Its share increased by two percentage points to 31.3% or almost 3 billion videos viewed, according to comScore.
The news indicates how difficult it will be for major media companies to get "eyeballs" to their competing sites some of which have their premium content on display.
The Fox Interactive division of News Corp (NWS) had a share of only 4.4% Viacom Digital (VIA) sat at 2.6%. Other media companies had even lower share of videos viewed during the month.
Douglas A. McIntyre
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