A recent research report from comScore breaks video viewers into three groups. The "heavy user" group watched an average of 841 minutes of video per month. This group made up 20% of all people who watched video.
Heavy viewers spend a great deal of time at odd and bizarre sites. The study noted Ouou.com, MegaVideo.com, and YouKu.com. The heavy users also spent time on YouTube,
"Moderate users", which made up the next 30% of the online video audience. They watched an average of 77 minutes of video per month and spent time on YouTube, just like everyone else. They favored television sites especially affiliate sites for Disney’s (DIS) ABC and CBS.
The bottom 50% of online video users watch so little that they hardly matter.
Douglas A. McIntyre
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