Eleven Billion Videos Viewed In April, And No One Made A Dime (GOOG)(NWS)(CSCO)

comScore reports that eleven billion videos were watched in the US in April. Of those 4.2 billion were watched on Google (GOOG) sites, which mean YouTube. No one on Wall St. thinks YouTube makes any money. The poor quality, user created content of dogs doing magic tricks and Nascar clips are not compelling to major marketers.

Fox Interactive, part of News Corp (NWS) was in second place with 558 million videos viewed for the month. Most of those are from MySpace, the social network for people in state prisons and agoraphobics. The lion’s share of these people are also in the amateur video business and use cellphones to collect the content that they then post on their personal pages.

Cisco (CSCO) recently observed that video traffic on the internet would explode between now an 2011. If most of that content remains personal material posted by people who like to see their own creations online, there will be large costs to host and transport the data, but getting advertiser interest will never materialize.

Douglas A. McIntyre