Google Keeps Drumming Yahoo! (GOOG, YHOO, MSFT, TWX, IACI)

Nielsen Online has a report out for MAY 2008 data on the top U.S. SEARCH PROVIDERS.  As a reminder, this is "US SEARCH" rather than global search.  But it shows that Google Inc. (NASDAQ: GOOG) is still killing Yahoo! Inc. (NASDAQ: YHOO).  This shows that total US search grew by 9.5% in May 2008 over May 2007.  A couple standout names were the large increase seen at Microsoft (NASDAQ: MSFT), followed by additional gains at IAC/InteractiveCorp. (NASDAQ: IACI) with its Ask.com, and lastly the drop seen at Time Warner Inc. (NYSE: TWX) for its AOL search unit.

Provider                          Searches(000)  Y/YChange MarketShare
ALL Search                        7,849,553         +9.5%       100.0%
Google Search (GOOG)      4,654,624        +15.4%        59.3%
Yahoo! Search (YHOO)       1,328,667        -13.8%        16.9%
MSN/Windows Live (MSFT) 1,043,848        +72.4%        13.3%
AOL Search (TWX)                322,454        -15.6%         4.1%
Ask.com Search (IACI)          168,568        +18.4%         2.1%

As a reminder, every single search measurement out there gives different levels of readings and frequently the data conflicts from source to source.

Jon Ogg
June 19, 2008