Sun (JAVA) Surrenders, Breaks Below $10

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By Douglas A. McIntyre Updated Published
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The shares of Sun Microsystems (JAVA) have finally slipped into the briny deep. The stocked moved under $10. The last time JAVA was that low was in 2002. Back then it traded under the symbol SUNW. So much for changing the call letters. Or reverse-splitting the shares. 24/7 Wall Street mentioned that Sun would probably go below $10 in the July 7 issue of its weekly newsletter.

Sun now trades at below 60% of annual revenue, which is extraordinary since the company has no debt to speak of. HP (HPQ) trades at about 1x sales and IBM (IBM) trades even higher by that measurement.

There is no new from Sun. That is extraordinary, since the company PR department likes to put out at least one meaningless announcement a day. With sentiment about the company as poor as it is, they may have gone to ground or were laid off in the last series of job cuts.

The market is now fairly clear on one thing. It does not expect any recovery at Sun, perhaps ever. The firm’s future as an independent company is doubtful. It simply does not have the market share in the server business. In the last quarter, its sales were flat and Sun lost money. Management wants to "cost cut" its way to success. Not likely.

Sun’s next quarterly report may be a watershed. It is hard to see the board keeping on CEO Jonathan Schwartz if the numbers are bad. They will have to find an investment bank to shop the company.

The company does not have a future. The best thing the board can do it find it a home.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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