Intel (INTC) Deploys Astonishingly Confusing Branding For New Chips

By Douglas A. McIntyre Updated Apr 27, 11:36PM EDT · Published Aug 10, 4:48PM EDT

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Intel Intel (INTC), which for years has spent hundreds of million of dollars on branding, is launching a new series of chips. The branding plan for these is more complex than the processors themselves. The company has used the "Core" designation of many of its consumer chips for the last several years.

Intel’s new chip line will be designated "i7". According to the company, "These processors will feature Intel Hyper-Threading Technology, also known as simultaneous multi-threading, and are capable of handling eight software “threads” on four processor cores."

How the new capacities of the processor can be associated with the "i7" branding may be something Intel understands, but there is little chance anyone else will.

Douglas A. McIntyre

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.