Holiday Success At Amazon (AMZN) Runs Against The Grain

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Cammonopoly_wideweb__430x3250Jeff Bezos, the founder and CEO of Amazon (AMZN) is the Internet’s great escape artist. His company has been in trouble countless times only to emerge better off. He was beaten on by the stock market for low margins and high shipping costs. He bought profits up to show that he could, if he wanted to, produce better earnings.

When investors were concerned that all he had was on online book retailer, he increased his product offerings to include a range of items from consumer electronics to jewelry.

Bezos has been endlessly inventive. He brought the Kindle electronic book reader out earlier this year. It has been, by almost every measure, a success. Even Oprah likes it.

Bezos figured that he had excess computing and e-commerce capacity, so he allows other companies to pay to use a part of his IT infrastructure.

This holiday season has turned out to be like the wreck of the ore ship the Edmund Fitzgerald. One moment it was there, and the next moment it had sunk all the way to the bottom. Every retailer has been taken down, with the possible exception of Wal-Mart (WMT).

To the amazement of Wall St., Amazon today said it had "its best holiday ever".

In the firm’s statement it said, "Amazon announced the 2008 holiday season finished as its best ever, with over 6.3 million items ordered worldwide on the peak day, Dec. 15, which is a record-breaking 72.9 items per second."

The company cataloged the reasons for it success. It posted impressive sales for software, GPS devices, coffee, watches, and CDs.

In the final analysis, Amazon probably did so well because new products such as the Kindle build upon the consumers’ impression that the online store firm is endlessly inventive. Amazon has done what many of its Web 1.0 rivals have not been able to do. It has set the bar so high that no one else can clear it.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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