Trouble For Yahoo! (YHOO): Google (GOOG) Gets Better

Yahoo! (YHOO) is running out of time in its attempts to remain a relevant part of the global search industry both on PCs and mobile devices. Recent Hitwise data shows Yahoo!’s share of the search market dropping. The portal does not appear close to a deal to combine its search operations with No.3 player Microsoft (MSFT), or enter into a joint venture to compete with Google.

The last potential headache for Yahoo! is if Google’s search products get even better at returning relevant and helpful results to users.

According to documents on Google’s website and coverage from Reuters and The New York Times, Google will launch a new product called “Google Squared”, which takes information from around the internet and puts it into tables and spreadsheets.

Google is also releasing features that tether user searches on mobile devices with queries on their PCs.

If the features are even moderately successful they will push the efforts of Microsoft and Yahoo! even further into the background of the search industry.

Douglas A. McIntyre