Twitter will start to sell ads on its 75 million member micro-blogging system, a move likely to anger some who worry about privacy and behavioral targeting of marketing messages. Members may even attack the new advertisers, making the move counter-productive
The new service will be called Promoted Tweets. The first ads will come from Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America, according to the Twitter blog.
Twitter users who have tweeted in an ad free environment get to join the real world.
Based on early calculations by 24/7 Wall St., Twitter could have sales of $150 million to $200 million a year with the new system
Douglas A. McIntyre
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Twitter will start to sell ads on its 75 million member micro-blogging system, a move likely to anger some who worry about privacy and behavioral targeting of marketing messages. Members may even attack the new advertisers, making the move counter-productive
