Google Regains on Search Share Loss (GOOG, MSFT, YHOO, IACI)

Google Inc. (NASDAQ: GOOG) got its mojo back.  In March, the world’s dominant search engine managed to slip under the 70% share mark for the first time since June 2008.  In month of April, month all three major Google competitors  Yahoo! Inc. (NASDAQ: YHOO), Microsoft Corporation (NASDAQ: MSFT) and even IAC/InteractiveCorp. (NASDAQ: IACI) lost ground, according to Experian Hitwise.

Google’s share of US search rose to 71.4% versus the 69.97% a month before.  Yahoo lost 8 basis points to 14.96%, while Microsoft’s Bing fell to 9.43% from 9.62%.

IAC’s Ask.com showed the biggest drop after a huge March gain down to 2.18% from 3.44%.  It looks like maybe March was just an anomaly.

These are not going to be massive events, but had Google continued to lose share it would have been big news.  We’ll be watching these and others in the months ahead to see if any real effort to win some of that huge market share by the former leaders can take shape.

JON C. OGG

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