Technology continues to be a top sector to buy at the major Wall Street firms that we cover at 24/7 Wall Street. One of the top areas that could show strong upside this year is the applied and emerging technology subsector. While many of the names are well known, and leaders in their respective categories, they often seem to be overshadowed by the mega-cap technology names.

In a new report from J.P. Morgan, the analysts focus on the stocks that have groundbreaking technology and applications. These are companies that may have the ability to grow earnings and margins far faster than some of their mega-cap brethren. They are also the companies that some of the huge players may have their eye on. Here are some of the top applied and emerging technology stocks to buy at J.P. Morgan with strong upside potential.

Cubic Corp. (NYSE: CUB) makes the list at J.P. Morgan. It has three major business segments. Cubic Transportation Systems is a leading integrator of payment and information technology and services for intelligent travel solutions. Cubic Defense Systems is a leading provider of realistic combat training systems and secure communications. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for the United States and allied nations. Investors are paid a small 0.5% dividend. The J.P. Morgan price target is $57. The Thomson/First Call estimate is $56.20. The stock closed Tuesday at $52.51.

NCR Corp. (NYSE: NCR) is an old-school name with new world technology. The company is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology and small business. NCR solutions run the everyday transactions that make life easier. The J.P. Morgan price target for the stock is a large $48, and the consensus target is $42.60. NCR closed Tuesday at $34.47.

NICE Systems Ltd. (NASDAQ: NICE) is the worldwide leading provider of software solutions that enable organizations to take the next best action in order to improve customer experience and business results, ensure compliance, fight financial crime and safeguard people and assets. NICE’s solutions empower organizations to capture, analyze and apply, in real time, insights from both structured and unstructured Big Data. Investors are paid a 1.3% dividend. J.P. Morgan has a $46 price target, while the consensus sits at $44. The stock closed Tuesday at $42.20 a share.

Plantronics Inc. (NYSE: PLT) is a global leader in audio communications for businesses and consumers. It has pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth headsets to gaming solutions, it delivers uncompromising quality, an ideal experience and extraordinary service. Plantronics is used by every company in the Fortune 100, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. Investors are paid a small 0.9% dividend. The J.P. Morgan target price is $49, and the consensus is set higher at $54.14. Plantronics closed Tuesday at $45.79.

TASER International Inc. (NASDAQ: TASR) is on a growth path, having reported double-digit revenue increases for eight quarters in a row. The company claims to produce “the world’s safest and most effective weapons” that are becoming popular with the U.S. police departments. TASER’s stun guns practically have no serious competition. J.P. Morgan has a $20 target, and the consensus target is $20.33. TASER closed Tuesday at $18.50.

Trimble Navigation Ltd. (NASDAQ: TRMB) applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location — including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. The J.P. Morgan price target is $43, and consensus target is at $39.29. Trimble closed Tuesday at $38.87.

Verint Systems Inc. (NASDAQ: VRNT) is a global leader in actionable intelligence solutions. Its portfolio of Enterprise Intelligence Solutions and Security Intelligence Solutions helps organizations make Big Data actionable through the ability to capture, analyze and act on large volumes of rich, complex and often underused information sources — such as voice, video and unstructured text. With Verint solutions and value-added services, organizations of all sizes can make more timely and effective decisions. More than 10,000 organizations in over 150 countries, including more than 80% of the Fortune 100, count on Verint solutions to improve enterprise performance. The J.P. Morgan price target is $51, and consensus estimate is inline at $51.29. Verint closed Tuesday at $47.12.

The common thread with all these top names to buy is that most of the top Fortune 100 companies around the world use their products and have for years. Investors looking for top technology stocks that will not go in-and-out of style on consumer whims should take a long look at these top names.

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