For more than a decade, Apple Inc. (NASDAQ: AAPL) was at the forefront of innovation as its products revolutionized their markets. Apple remains one of the nation’s most reputable companies. But it is clear that its product introductions have slowed down, each one seemingly less revolutionary than the last. Once the clear leader in such fields as smartphones and tablet, Apple now faces more competition than ever before.

Maybe that is why Apple is searching for a new Buzz Marketing Manager. According to the job summary posted:

This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television. The position also supports key iTunes and Apple Retail initiatives. The position reports to the head of worldwide Buzz Marketing and keeps aligned with PR, Marketing, Apple Retail and iTunes.

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The ad also says the ideal candidate must have extensive experience in the entertainment industry and a proven understanding of the inner workings of TV and film.

It used to be that Apple had no problem getting its products featured in movies and on TV. Supposedly it never had to pay for the exposure. But with rivals like Samsung willing to pay millions of dollars in advertising and marketing, Apple seems to be feeling the pressure — and to be looking for help from celebrities.

Apple shares are up about 7% year to date, compared to about 3% for the S&P 500.

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