In a move that had already started, Intel Corp. (NASDAQ: INTC) and its PC-making customers are moving further and further away from the old Win-Tel days. Google Inc. (NASDAQ: GOOG) is winning new Chromebook products coming to market. These are the first Intel Celeron branded Chrome devices based on the Intel Bay Trail system-on-chip, and are coming from the likes of Acer, ASUS, Lenovo and Toshiba.

The announcements were made at a press conference in San Francisco hosted by Navin Shenoy, vice president and general manager of Intel Mobile Client Platforms Group, and Caesar Sengupta, vice president, product management, Chrome OS at Google, as well as representatives from Acer, ASUS, Dell, HP, Lenovo, LG Electronics USA and Toshiba.

Again, it has been known that Intel was no longer just focusing on Microsoft Corp. (NASDAQ: MSFT). After all, there is still Apple Inc. (NASDAQ: AAPL) and other efforts that usurp Windows. Still, this will include the first Chrome devices from Acer and Dell.

Hewlett-Packard Co. (NYSE: HPQ) has announced that its HP Chromebox will be available in U.S. retail in June.

If you want to see the progression in Chromebooks, there were just four designs in September of 2013. That is now up to 20 for designs on the market and coming to market this year.

The aim here is for longer battery life, up to 11 hours. It is also targeted at thin-use markets, such as schools. Most Chromebooks have in mind running Web applications rather than memory intensive software installed on machines. The price point is also much lower in general, starting at $349.

Full details on Intel’s release are here.

This is not necessarily new news taking down Microsoft. That being said, it is also not good news for Microsoft.

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