Salesforce.com Inc. (NYSE: CRM) is making new venture investments at the TechCrunch Disrupt conference. We have seen this sort of move from the company and other large technology companies. The company has announced its Salesforce Ventures, the company’s global corporate investment group, and has launched the new Salesforce1 Fund with new investments already being made.

The company’s aim is officially “to fuel mobile innovation for the Internet of Customers … to help companies connect with their customers in entirely new ways.” The reality is that companies do these sorts of activities to drive more potential customers and to expand their base of users. Most big tech companies have venture funds for emerging partnerships.

Salesforce.com’s press release said, “With its first dedicated fund, Salesforce Ventures has allocated $100 million to invest in companies building innovative mobile apps and connected products that extend the power of the Salesforce1 Platform.”

Salesfoce.com also indicated that its first wave of investments include DocuSign, i.am+, InsideSales.com and Skuid.

The company’s has already reportedly invested in more than 100 enterprises since 2009. Its existing portfolio already includes companies such as Anaplan, Box, DocuSign, Dropbox, Evernote, FinancialForce, GainSight, Kenandy, Layer, MuleSoft and StayClassy.

These moves do not generally move the stock, but they can set up the company with ownership in future initial public offerings. Just keep in mind that Salesforce.com has an existing market cap of about $37 billion.

READ ALSO: 9 Analyst Stocks to Buy Under $10 With Massive Upside Potential

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.