(RED) was founded in 2006 by Bono and Bobby Shriver as a means to bring an end to AIDS in Africa, where about two-thirds of the world’s 35 million people who have HIV/AIDS live. Co-founder Bono said:
Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED).
Among the special versions of apps available for this period are:
- Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
- Clash of Clans warriors can prepare for battle with special edition (PRODUCT)RED gems and display a (RED) badge of honor on the village’s town hall.
- FarmVille 2: Country Escape from Zynga Inc. (NASDAQ: ZNGA) lets players “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.
- Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200%.
- Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1 in the popular game from Glu Mobile Inc. (NASDAQ: GLUU).
On Black Friday, Apple’s U.S. customers will receive a special edition (RED) iTunes gift card with the purchase of selected Apple products and Apple will donate a percentage of the card’s value to the Global fund. On Cyber Monday, December 1, which is also World Aids Day, Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
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