This high-profile, old-school software company operates in three segments. The Digital Media segment provides tools and solutions that enable individuals, small and medium businesses, and enterprises to create, publish, promote and monetize their digital content.
The Digital Marketing segment offers solutions for how digital advertising and marketing are created, managed, executed, measured and optimized. This segment provides analytics, social marketing, targeting, media optimization, digital experience management and cross-channel campaign management solutions, as well as video delivery and monetization to digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officers and chief revenue officers.
The Print and Publishing segment offers products and services, such as eLearning solutions, technical document publishing, Web application development and high-end printing, as well as publishing needs of technical and business and original equipment manufacturers’ printing businesses.
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A few analysts have recently weighed in on Adobe and what direction they think the stock is going:
- RBC Capital has a Sector Perform rating but increased its price target to $88 from $83.
- Morgan Stanley has a Hold rating and increased its price target to $75 from $70.
- Sterne Agee CT initiated coverage with a Hold rating and a $90 price target.
- Wunderlich initiated coverage with a Hold rating and a $90 price target.
The highest analyst price target is $100, implying upside of about 27% from current prices.
Shares of Adobe were down 1.1% at $78.99 on Monday afternoon. The stock has a consensus analyst price target of $86.75 and a 52-week trading range of $58.51 to $80.74.
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