Technology

3 Oppenheimer Top Internet Stock Picks to Buy on Huge Pullback

Baron Rothschild said it best: “The time to buy is when there is blood in the streets.” On the open Monday morning there was an ocean of blood, with the Dow down over 1,000 points. While the damage will not be repaired overnight, one thing is for sure: with an improving housing market and gasoline possibly below $2 a gallon by Thanksgiving, there is opportunity. Toss in the Chinese lowering interest rates, and that market looks poised for a sharp rebound.

A research note from Oppenheimer says there is big opportunity in three Internet stocks right now. While it takes a very strong stomach to commit capital when things look as dire as they did Monday, that can be the absolute best time to buy, especially if you have a long-term horizon.

Facebook

The stock got mauled along with the market, briefly dropping as low as $72 right after Monday’s open. Facebook Inc. (NASDAQ: FB) had been grinding higher over the past year, after a big run up in 2013 to early 2014, when the stock almost doubled.

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With Instagram, Premium video and Graph Search capabilities, some analysts feel that the company can drive revenue growth even without a huge increase in advertising placement. It has been reported that Instagram is opening its platform for advertisers, particularly direct response advertisers via new direct response ad units like mobile app install ads. With a talented and experienced sales team, this should only continue to drive revenue higher.

Most Wall Street analysts point to the fact that Facebook remains the top beneficiary of the adoption of mobile internet trends, with total U.S. internet time spent on Facebook and Messenger up 19.6% in May. Other metrics continue to explode, and the key is there are no viable challengers anywhere in sight. They cite positive monthly data use, easier growth comparisons and positive data on ad revenue drivers as the top catalysts.

Facebook also announced earlier this summer a willingness to share ad revenue to acquire premium content, a totally new avenue for the company. The hope is to draw content away from Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear alongside videos, the same split as YouTube. The spots will be part of a new feature that suggests clips to Facebook users who are already watching videos. This is yet another step forward for the company as it builds a hedge to the social media train that at some point may hit critical mass.

The Oppenheimer price target for the stock is $110. The Thomson/First Call consensus price target is $111. The shares closed Monday at $82.09.

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Netflix

This stock also was absolutely hammered on the open Monday, briefly touching an incredible $85, when there were no bids. Netflix Inc. (NASDAQ: NFLX) continues to be a top media play on Wall Street, and many are now starting to anticipate a stock split in the streaming content giant. Analysts by and large feel that Netflix likely will continue to benefit from a materially stronger original content launch. With many consumers tired of rising cable and carrier content prices, the streaming leader may have a big rest 2015 and 2016.

Investor sentiment continues to stay positive on the stock as streaming hours and time spent continues to rise. In fact, the company recently noted that it logged 10 billion streaming hours in the first quarter, up 20% year over year. We searched for the second quarter streaming hours but they were unavailable.

Netflix posted solid second-quarter earnings and strong subscriber additions. They also have announced a deal with Softbank to get Netflix into Japan. Mobile provider SoftBank will allow customers to sign up for Netflix at its shops, major electronics retailers, website and call centers, adding the service fee to their monthly bill.

The Oppenheimer price target is $125, higher than the consensus of $118. The shares actually closed up Monday at $96.88, but were up big in Tuesday’s premarket.

TubeMogul

Also crushed on the open, this stock bounced back smartly Monday. TubeMogul Inc. (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, its platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives.

TubeMogul reported a fairly positive second quarter earlier this month. Revenue was up 58% year on year to $45.4 million. But the company swung to a net loss of $1.3 million, versus a profit of $2.1 million in the year-ago quarter, as it invested substantially in research and development, sales and marketing.

The Oppenheimer team remains very positive on the stock and has a large $19 price target. The consensus target is $19.98. Shares ended Monday at $9.93.

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While the all-clear has not been totally called, a sell-off like we have seen over the past three trading days puts the market back into a better position to make a move higher. The Oppenheimer Internet stocks are appropriate for aggressive accounts looking to deploy new capital.

 

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