IBM Watch: Day 3

By Douglas A. McIntyre Updated Jan 13, 3:31AM EST · Published Sep 15, 11:25AM EDT

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News from International Business Machines Corp. (NYSE: IBM) from Finland, Germany and the Armonk, New York, headquarters, and the big tech company put out three new announcements.

IBM is one of the oldest and most storied companies in America. Despite recent troubles, it remains one of the largest public companies in the United States, as well as among the largest employers. IBM is number 31 on the current Fortune 500 list. In 2000, it was number six on the list.

This is the 24/7 Wall St. IBM Watch, day by day, every day.

From Finland:

HELSINKI and CAMBRIDGE, Mass. – 14 Sep 2016: Tekes – the Finnish Funding Agency for Innovation (Tekes) and IBM (NYSE: IBM) today announced a partnership that will enable Finland to utilize Watson cognitive computing to help doctors improve the health of its citizens, and strengthen and develop the Finnish innovation and business ecosystem in the fields of health and well-being. To facilitate the collaboration, IBM intends to establish a Watson Health Center of Excellence in Finland, the first Nordic Healthcare Competence Center, and the first National Imaging Center of Excellence outside the United States in Finland. These centers are expected to employ 150 people over the next few years.

As always, any announcement that can get the Watson brand in is important since it has almost eclipsed IBM as the company’s most famous brand. The 150 jobs over several years may be less impressive.

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ARMONK, NY – 14 Sep 2016: IBM (NYSE: IBM) today announced an expansion of its global footprint for delivering mobile security-as-a-service via the IBM Cloud. Through the deployment of new IBM MaaS360 services across global Cloud Data Centers in Europe, Asia, North America and South America, IBM will help clients address local data protection standards for mobile business. IBM will also offer data privacy consulting services as well as mobile strategy, design and deployment consultants as clients look to scale their mobile strategies globally.

IBM has used consulting services as part of its revenue model for decades. In this case, it adds sales to its Cloud model. Good deal.

And finally, from Germany:

COLOGNE, GERMANY – 14 Sep 2016: IBM (NYSE: IBM) today announced THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business.

Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than sixty marketing technology companies from around the globe including Sprinklr, Mirakl and MediaMath.

A bit like social media, but more well-organized.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.