Apple regains title as world’s best-selling smartphone

But in Counterpoint’s most recent survey—conducted in May—it was the iPhone 8, not the iPhone X, that took the top spot.

From Counterpoint’s Global Top Selling Smartphones, May 2018, which landed in my inbox Thursday:

According to the latest research from Counterpoint’s Market Pulse, Apple regained the top spot in the global best selling smartphone list with the iPhone 8. Strong promotions (“How to shoot on iPhone”) running up to the football (soccer) World Cup helped the tech giant to trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels.

Below: Counterpoint’s last four reports, starting with February (click to enlarge).

My take: Samsung’s reign was brief, but Apple’s lead is slender.