Politico: Look what Laurene Powell Jobs is doing for the Atlantic

From Michael Calderone’s Morning Media, posted Thursday morning:

For more than 160 years, says Atlantic editor in chief Jeffrey Goldberg, the magazine has been “preoccupied by issues of the American idea and American governance and the American presidency.” But the Atlantic is now embarking on a “radical expansion of our coverage,” says Goldberg, which entails ramping up daily coverage of these core areas.

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– The Atlantic is posting 10 new jobs today, including three White House reporters and two Pentagon reporters. There are also new openings to cover the State Department, intelligence, immigration and politics. The Washington hiring spree is part of a broader expansion announced in February under new majority owner Laurene Powell Jobs and Atlantic Media chairman David Bradley.

-The magazine recently hired a new politics editor, Vernon Loeb, and is staffing up in Los Angeles, London and San Francisco, the site of a new bureau this fall. The Atlantic has upped its metabolism on the web in recent years, and Goldberg said he wants to break news daily while continuing the publication’s tradition of deeply reported features. He also referenced the Atlantic’s rich history as it seeks journalists to fill its new positions.

— “If I were a defense correspondent, a war correspondent,” he said, “I would want to work at the magazine that employed Nathaniel Hawthorne as its Civil War correspondent.”

My take: Like Melinda Gates, Steve Jobs’ widow is putting her husband’s billions to good use. But for journalism, this may not be a sustainable business model.

See also: Laurene Powell Jobs: Angelic troublemaker

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