Eddy Cue, asleep at the switch

From Inside the World of Eddy Cue, Apple’s Services Chief in The Information ($):

It is easy for Apple employees to tell when they have lost the attention of Eddy Cue, the leader of the company’s sprawling internet initiatives—from its music and video businesses to its maps service.

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During meetings, Mr. Cue is sometimes known to fall silent, shut his eyes and tilt his head back, leaving other participants to wonder whether he is staring at the ceiling or sleeping, said several former Apple employees and one outside partner present on multiple occasions when it happened over the past few years. In at least two of these situations, Mr. Cue began snoring, one source said…

In interviews with more than two dozen people who have worked with him, Mr. Cue is described as a leader of intelligence and empathy, with a loyal following at Apple. But others who have worked with him say he seems overextended and, at important moments, has failed to intercede in conflicts—for instance, during the creation of the company’s subscription music service, Apple Music, when former employees of Beats, which Apple acquired, battled with counterparts at iTunes.

“Apple tries to do too much with too few people,” said one former Apple executive, who like most people interviewed for this story requested anonymity to avoid the disfavor of one of the tech industry’s most powerful companies. “That sometimes backfires. Eddy is the best example of that at Apple. He’s always doing too many things.”

My take: Pretty much as I suspected. Cue may epitomize the soft underbelly of Apple’s middle management, but he is not the only SVP with too much on his plate.

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