For the first time ever, Apple partnered with The Ellen Show to give the whole audience an iPhone, the iPhone XR. In a rather cringey skit with Julia Roberts, Ellen DeGeneres announces to the crowd that they are all getting the brand new iPhone.

The Ellen Show always does 12 days of giveaways for the holiday season but never before has Apple participated in what are essentially paid promotional segments.

[youtube=https://www.youtube.com/watch?v=KpwvwQmtElY&w=840&h=473]

My take: That’s one way to clear inventory. (Just kidding. Too early? )

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