At this point, Big Telecom will do almost anything to keep cable companies from taking more of their phone customers. The latest idea from AT&T is to let its cellphone customers call AT&T (T) land line phones for free.
The plan is complicated, which means most customer will not be able to figure it out. For starters, the user has to have a 900 minute a month cellphone plan. And, they have to have AT&T’s unlimited long distance plan as well. It appears that the two programs cost about $100 a month when taken together.
Cable-based VoIP phones from companies like Time Warner Cable (TWX) and Comcast (CMCSA) have monthly plans for $20 to $30, so its is hard to see why the AT&T plan is attractive.
Maybe it is a sign that AT&T is having a hard time keeping customers.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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