According to Forrester Research, the percentage of North American handset owners who watch video sits at a mere 4%. The news comes as Verizon Wireless, a joint venture of Verizon (VZ) and Vodafone (VOD) announced that more than 10 new fall shows from CBS, NBC and Fox will debut on the cellphone provider’s V Cast Mobile TV service at the same time the shows air on broadcast TV, according to a story in The New York Post.
Perhaps having something to watch will improve the video penetration numbers.
Douglas A. McIntyre
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