More and more mobile phone users are open to seeing mobile ads, especially if they offset the cost have of their calling and data plans. Reuters writes that a study by Nielsen shows "almost a third of people who use data services such as text messaging or Web surfing are open to advertising if it lowers the overall bill."
Over the last 30 days, the study showed that 28% of US mobile phone users recall seeing an ad. That total hit 58 million people.
As cell phone subscriber numbers grow more slowly due to saturation, US mobile operators like Sprint (NYSE: S) and AT&T (NYSE: T) are looking for new sources of revenue. Advertising could be critical to profit margins in the industry and, fortunately, the trends are good because people are cheap.
Douglas A. McIntyre
The #1 Thing to Do Before You Claim Social Security (Sponsor)
Choosing the right (or wrong) time to claim Social Security can dramatically change your retirement. So, before making one of the biggest decisions of your financial life, it’s a smart idea to get an extra set of eyes on your complete financial situation.
A financial advisor can help you decide the right Social Security option for you and your family. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.
Click here to match with up to 3 financial pros who would be excited to help you optimize your Social Security outcomes.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
