Telecom & Wireless

RIM (RIMM)'s Blackberry: What's Cheap Still Sells

Go to an AT&T (T) store. You can still get a Blackberry from Research In Motion (RIMM) for under $300, especially if you press the guy behind the desk.

Blackberry had a quarter most companies can only hope for in a recession. Revenue doubled in Q4 to $1.88 billion, much better than Wall St. expected. The company shipped 4.4 million smartphones during the quarter and 24 million for the year. It guidance was awesome.

The stuff that dreams are made of.

The success of RIMM may tell investors about one pocket of the economy which is still doing OK. Anecdotal evidence says that Apple (AAPL) is doing well enough with its iPhone. Some stores are out of the fancy SteveJobs-phone. Nokia (NOK) has indicated that handset sales are holding up.

On the consumer electronics side, sales of Ninendo Wii, Microsoft (MSFT) Xbox, and Sony (SNE) Playstation3 are running much better than was expected, as are the games that run on them. None of these things is terribly expensive.

PC sales are not doing as well as these other modestly price electronic gizmos and gadgets. But, a PC probably costs $1,500, at least if customers want to buy one that works.

The consumer seems to have a few dollars in his pocket, mixed in there with all that lint. He is willing to dish out for "cool" and inexpensive toys, some of which help him in his daily life and some of which entertain him. He can sit in his house, which may not be his much longer, and play games while he talks on the phone.

RIMM is OK. People love the Blackberry and it does not cost much,

Douglas A. McIntyre

Get Ready To Retire (Sponsored)

Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future

Get started right here.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.