Sprint (S): From Dire To Desparate

Telecom & Wireless

Published: June 21, 2008 5:26 am

Turning around Sprint (S), which has been getting harder, may be moving into the "impossible" column. The company recently showed up in the MSN Money customer satisfaction survey as one of the ten worst in the US. Thirty-nine of the respondents rated Sprint customer service as "poor".

Now it looks like fewer and fewer people want to do business with the cellular provider. New research from Changewave shows that of 3,597 consumers the firm polled in March, "only 11% said they currently use Sprint as their provider – a number which pales in comparison to Verizon (VZ; 31%) and AT&T (T; 28%)."

The research went further to show that "when we asked Sprint customers how likely they were to change service providers in the next 6 months, a relatively high percentage (21%) said they’re Likely to switch – compared to just 10% of Verizon customers and 11% for AT&T’s."

Things won’t get better at Sprint and its new WiMax network will not be finished until near the end of the decade. It is hard to imagine how the company will hang on for that long.

Douglas A. McIntyre

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