AT&T (T) Pricing For Apple (AAPL) iPhone Kills Sprint (S)

Telecom & Wireless

Published: July 1, 2008 1:14 pm

Whether AT&T (T) makes a lot of money on the new Apple (AAPL) iPhone may not matter to Sprint (S).

What does matter is that the market thinks the No.3 cellular provider in the US is going to lose more subscribers.

Even with its new Samsung Instinct, investors clearly believe that AT&T is offering an iPhone subcriber plan attractive enough to take customers from Verizon Wireless and Sprint. Because Sprint’s base has been eroding since the NexTel merger and the company is know for its poor customer service, it may have to cut prices on the Samsung product just to stay competitive.

Sprint is down 8% on the AT&T pricing news.

Douglas A. McIntyre

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