Telecom & Wireless

Sprint's (S) New Marketing Campaign: Whipped Cream On Dung

Sprint (S) has taken to the airwaves to try to keep customers and get old customers back. The marketing effort ignores that fact that Sprint has, by some measurements, the worst customer service of any large company in the US. Not just phone company. Any company.

Sprint does have a nifty new Apple (AAPL) iPhone knock-off called the Samsung Instinct. It is selling well and should bring in a few new customers. But, that is the extent of it.

As The New York Times points out, Sprint’s two larger competitors, AT&T (T) and Verizon Wireless "are recruiting Sprint customers who have grown tired of years of inattentive customer service and a lackluster array of cellphones." TV commercials are not going to help that.

Sprint could take the millions of dollars it is spending on useless advertising and put that money into customer service. It could offer customers with real complaints a free month of service or a free phone. It could do something that might really matter to a subscriber thinking of leaving Sprint.

The ad campaign should simply say "Come Back, We Love You", and we are willing to give you something of value to rejoin use as a customer.

Of course, that would be too obvious.

Douglas A. McIntyre

100 Million Americans Are Missing This Crucial Retirement Tool

The thought of burdening your family with a financial disaster is most Americans’ nightmare. However, recent studies show that over 100 million Americans still don’t have proper life insurance in the event they pass away.

Life insurance can bring peace of mind – ensuring your loved ones are safeguarded against unforeseen expenses and debts. With premiums often lower than expected and a variety of plans tailored to different life stages and health conditions, securing a policy is more accessible than ever.

A quick, no-obligation quote can provide valuable insight into what’s available and what might best suit your family’s needs. Life insurance is a simple step you can take today to help secure peace of mind for your loved ones tomorrow.

Click here to learn how to get a quote in just a few minutes.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.

AI Portfolio

Discover Our Top AI Stocks

Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.

You can follow him investing $500,000 of his own money on our top AI stocks for free.