Research-in-Motion (NASDAQ: RIMM) is trading up today on the hopes for the new expanded BlackBerry flip-phone which allows for slightly more screen space and typing space. The BlackBerry Pearl Flip 8220 smartphone will be launched exclusively via T-Mobile this fall.
One of the major changes in this launch is that R-I-M is moving away from the rectangularstandalone design. It probably isn’t such a large business risk. Butthere is a fairly wide divergence of interface user preferences. Some users love the flip phones that have been around for more thana decade, while others prefer the single face front. Then there arethose who love the sliding feature of some phones. With a weight of3.6 ounces and measurements of approximately 3.9" x 1.9" x 0.7", it probably can’t be criticized for being a virtual brick likemany other phones.
R-I-M is one of the more active stocks today on NASDAQ with some 15million shares having traded. Shares were up over 4% at $103.52 onlast look. This might be getting more traction if it wasn’t for theexclusivity with T-Mobile, but that trend of having an exclusive launchwith one carrier for three to twelve months seems to have become the norm rather than an exception.
Jon C. Ogg
September 10, 2008
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