Nokia (NOK) Goes After Apple (AAPL): A Gun To A Knife Fight

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By Douglas A. McIntyre Updated Published
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Applelogo1Nokia (NOK) has been very slow moving into the market for high-end smartphones, especially in the US. There are plenty of Apple (AAPL) iPhones and RIM (RIMM) Blackberries on the shelves. Samsung has even come to market with its cool new Instinct handset, the new flagship of the Sprint (S) wireless portfolio.

But, Nokia has 40% of the world’s cellphone market. It can afford to be slow. It carries big wood.

Over the last several years, Nokia has spent its time sucking up market share in places like India and China. It has offered inexpensive phones with modest features. By some estimates, it has 50% of the Chinese market.

What Nokia does not have is a particularly impressive piece of the US market. Motorola (MOT), crippled and dying, remains the leader in its home market. That may not continue for long. Samsung, Sony Ericsson, and Nokia would all like to dethrone the creator of the Razr.

Nokia introduced its first touchscreen handset today. The company’s CEO said that he believes it offers consumers a powerful suite of services from e-mail to downloaded music.

Apple and RIM have been trading at 50% discounts to their 52-week highs. They may want to get used to it.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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