Google (GOOG): A Big Android Push In Europe

Telecom & Wireless

Published: April 24, 2009 10:46 am

Last Updated: April 27, 2020 10:31 pm

Google’s (GOOG) push in the US to sell handsets using its Android operating system is being hurt by the fact that its cellular partner is T-Mobile, a distant fourth in market share the America.

Android is about to get some legs in Europe. One of the largest cellular service companies in the world, Vodafone (VOD) is coming to market with an Android smartphone– the HTC Magic — which will launch in Germany. Google needs the help.

Handset operating systems are still dominated by products from Symbian. Microsoft (MFST) and Apple (AAPL) are making runs at picking up more market share. That does not leave much room for Android to get adoption.

According to VentureBeat, “the German market launch will be joined by France, the UK, Austria, Spain and Italy over the next few days. More countries are expected to be announced thereafter, with Asia looking to come on strong soon too. China Mobile will launch the Magic in June.”

Android is still well behind its major rivals, but at least Google and a few partners are trying to do something about it.

Douglas A. McIntyre

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