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Telecom & Wireless

T-Mobile Offers Everything Free To Battle AT&T, Sprint, And Verizon

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By Douglas A. McIntyre Updated Published
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The T-Mobile US division of German telecom giant Deutsche Telekom (NYSE:DT) has run a distant fourth in cellular subscribers in America well behind AT&T (NYSE:T), Sprint (NYSE:S), and Verizon Wireless (NYSE:VZ)(NYSE:VOD).

T-Mobile means to close some of that gap between itself and its rivals, but it may start a price war in the process.

T-Mobile announced that it will offer plans with no annual contracts and rates as low as $29 a month. The most expensive monthly plan the carrier will offer under its new program is $79,99 for unlimited talk, text, and web access.

The plan appears to be much more flexible that those offered by The Big Three carriers. It uses its two-year subscription plans and inexpensive access to premium phones to keep customers tied to high subscription plans for long periods of time. T-Mobile means to break those bonds and could cause a price war among the carriers as each tries to keep the customers it has from defecting to more attractive programs.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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