Another Win For Apple (AAPL): The Touchscreen

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By Douglas A. McIntyre Updated Published
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appleIt is getting harder and harder to find any flaws in Apple’s (NASDAQ:AAPL) businesses. The company’s shares trade at $190, very near their all-time high. Analysts expect record results from the company for the calendar fourth quarter as holiday shoppers drive better-than-usual sales of iPods, Macs, and iPhones.

comScore (NASDAQ:SCOR) released data that shows touchscreen smartphone sales up 159% from August 2008 to August 2009 when units sold hit 23.8 million. The growth was much greater than that for the total smartphone category which was up 63% in the US for the same period to 33.8 million units.

Apple had the lion’s share of the mobile touchscreen market–33%. Two models from LG has nearly 16% and the Palm (NASDAQ:PALM) Pre and RIM (NASDAQ:RIMM) Blackberry storm each had about 8% of total unit sales for the three months that ended in August.

The news has pertinence beyond the touchscreen smartphone sector. PC makers are experimenting with touchscreens and HP (NYSE:HPQ) has been fairly aggressive entering the market. Microsoft’s (NASDAQ:MSFT) Windows 7 was designed to run well with touchscreens, a sign that the software company believes a very large portion of PC use is heading in that direction over the next year or two.

The touchscreen data would also confirm Apple’s likely launch of a tablet device which would be a flat piece of hardware with a 10 inch display. Many analysts believe that the tablet will run like a large iPhone and will be the key to Apple’s push toward what it hopes will be dominance in online video and e-books. Apple’s tablet product may do more to move touchscreen PCs forward than anything that HP has put into the market or is likely to in 2010.

The keyboard may be going the way of the buggy whip.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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