Telecom & Wireless

Worst PR Of The Day: AT&T (T)

AT&T (NASDAQ:T) has had trouble with its network, reported due to the huge amount of activity by Apple (NASDAQ:AAPL) iPhone customers. Today, the phone company’s PR firm, Fleishman-Hillard, put out a release saying that independent research showed AT&T had better connection speeds than Verizon Wireless in “six out of nine locations”.

Fleishman-Hillard then went on to highlight AT&T’s 3G disaster in New York City and San Francisco:

“AT&T has suffered in New York and San Francisco from better than average iPhone penetration. In these two cities, AT&T has been too successful in selling the iPhone, to the point where the network has been severely strained. While only two markets, these issues have had a large effect on customer perception due to their high-profile nature.”

It is good of them to keep those problems top of mind among the media.

PS. Fleishman-Hillard wanted it to be clear that the research was from PiperJaffray and not a traditional press release, although that is hair-splitting since the note went to people in the press.

Douglas A. McIntyre

 

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