Mobile advertising network Millennial Media Inc. filed its Form S-1 with the SEC in early January with a suggested price range of $11-$13/share. The company filed an amended S-1 today, lifting the proposed price to $13/share. At the price, Millennial would be valued at nearly $974 million.
Millennial is the third largest mobile ad network in the US, trailing AdMob from Google Inc. (NASDAQ: GOOG) and iAds from Apple Inc. (NASDAQ: AAPL).
The company plans to sell 9.2 million shares. Current owners plan to sell an additional 1 million shares and the underwriters have an over-allotment option on an additional 1.53 million shares. The company expects to net about $115 million if the underwriters exercise their options.
Millennial’s shares will trade on the NYSE under the symbol ‘MM’.
The full filing is available here.
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