In a letter to customers posted at the company’s website, Apple Inc. (NASDAQ: AAPL) CEO Tim Cook admits what most everyone already knows:
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
Until the release of the iPhone 5 and iOS 6, Apple used the mapping app from Google Inc. (NASDAQ: GOOG). The apparent reason for the change is that Google resisted Apple’s request (demand?) for a voice-guided, turn-by-turn feature. Google already offers this as part of its Android operating system, and Apple wanted it too.
The two giants could not agree on terms. Google, seeing a clear advantage for Android, was not about to give in cheaply. Apple was not about to give up control of anything. Apple’s Maps app was rushed into production and rushed out the door. Cook’s letter is the result.
The full text of the letter is available here.
Paul Ausick
Take Charge of Your Retirement In Just A Few Minutes (Sponsor)
Retirement planning doesn’t have to feel overwhelming. The key is finding expert guidance—and SmartAsset’s simple quiz makes it easier than ever for you to connect with a vetted financial advisor.
Here’s how it works:
- Answer a Few Simple Questions. Tell us a bit about your goals and preferences—it only takes a few minutes!
- Get Matched with Vetted Advisors Our smart tool matches you with up to three pre-screened, vetted advisors who serve your area and are held to a fiduciary standard to act in your best interests. Click here to begin
- Choose Your Fit Review their profiles, schedule an introductory call (or meet in person), and select the advisor who feel is right for you.
Why wait? Start building the retirement you’ve always dreamed of. Click here to get started today!
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.