Telecom & Wireless
Apple, Google Claim 92% of Global Smartphone Shipments in 2012
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Just over 700 million smartphones were shipped in 2012, with 479 million Android phones going out the door, along with 135.8 million iPhones. Apple’s iOS share grew 29% year-over-year on a unit basis. Android OS-based phones actually doubled unit shipments year-over-year.
This data give some idea of the hurdles facing RIM and its new handset/operating system duo, the BlackBerry 10. First, the global market for smartphones is growing at a slower pace, up 43% in 2012 compared with a rise of 64% in 2011, according to Strategy Analytics. Second, the leaders — and their ecosystems — are so well established that dislodging or even grabbing share from one or the other won’t be easy or cheap.
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