Apple on the Defensive About New Samsung “iPhone Killer”

Telecom & Wireless

Published: March 14, 2013 6:50 am

Last Updated: December 27, 2013 8:38 am

Today is the day. Samsung will release its so-called iPhone killer, the Galaxy S IV. Many experts believe that the product’s new features will make it a challenge to Apple Inc. (NASDAQ: AAPL). Some even believe it could outsell the iPhone this year.

Oddly, one of Apple’s top executives decided the day of the launch was a good time to deride Samsung. In an interview with The Wall Street Journal:

Apple marketing chief Phil Schiller on Wednesday played down the expected competition from the device. He also discussed how he believes products that run Google Inc.’s Android software, such as Samsung’s phone, are inferior to Apple’s iPhone.

Mr. Schiller shared data on the iPhone’s popularity and said Apple’s own research shows that four times as many iPhone users switched from an Android phone than to an Android phone in the fourth quarter.

To show some guts, Schiller should have held his fire until the release of the next generation iPhone.

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