Telecom & Wireless
Apple Final Opening Weekend iPhone 6 Sales -- Massive Success, With a Tim Cook Qualifier
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Apple Inc. (NASDAQ: AAPL) has released its actual sales figures for the first weekend of its iPhone 6 release, showing that sales set a new record topping 10 million units for various iPhone 6 models. This will help to clarify the verdict from Apple’s report from last Monday — and shares were indicated up on the news in Monday’s early indications. That being said, CEO Tim Cook did appear to be leaving Apple some wiggle room in case the total sell-through units come up short against the most aggressive analyst expectations ahead.
Apple reported that it has now sold more than 10 million new iPhone 6 and iPhone 6 Plus models. This was within the three days after the September 19 launch date. Apple further indicated that the iPhone 6 and iPhone 6 Plus models are available in the United States, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the United Kingdom.
The company even went on to say that iPhone 6 models will be available in more than 20 additional countries on September 26, with an expected 115 countries by the end of the year. The next 20 nations expected to see the iPhone 6 roll-out in September are: Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.
ALSO READ: The Actual Cost of a New iPhone
In the United States, the new iPhones are available through AT&T, Sprint, T-Mobile, Verizon Wireless and other carriers. Apple Authorized Resellers listed were Best Buy, RadioShack, Target and Walmart.
Tim Cook’s verdict: “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier.” Still, Cook suggested that the blowout record could have been even better. He said:
While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
Apple shares were up 0.8% at $101.82, effectively reversing Friday’s loss. This still has shares on par to marginally higher, versus last Monday’s release of record iPhone orders — when shares closed at $101.63.
Gene Munster of Piper Jaffray recently opined that Apple will sell 92 million units in 2014.
Now that the announced records have been set, the real verdict will move out into October and how these numbers will trend into revenues and earnings. We cannot help but wonder if Cook was leaving a small wiggle room for Apple’s earnings report by signaling that the company could have sold even more units. That being said, the numbers are incredibly impressive, and not being able to meet demand with numbers still this strong is nothing short of being a great “problem” for a company to have.
ALSO READ: What the iPhone 6 Was Supposed to Have, but Didn’t
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