T-Mobile US Inc. (NASDAQ: TMUS) is continuing to break down walls in the telecom space with its most recent “Un-carrier” initiative, Binge On. This service allows for customers to stream popular video services without using up the customers’ own high-speed data, in a sense saving money for customers.

These video services represent 70% of all video T-Mobile customers watch on their phones and tablets each month. Additionally, T-Mobile announced it’s giving video streaming providers more options to choose how Binge On’s video optimization will apply to their content.

Some of the new video services that T-Mobile is adding on Thursday include: Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV and YouTube.

In recent months, T-Mobile has rolled out a steady stream of enhancements to Binge On that have more than doubled the number of video services that stream without using high-speed data and making it easier for customers.

In the nearly four months since Binge On has launched, T-Mobile has experienced stunning results:

• Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
• More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
• One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.

John Legere, president and CEO of T-Mobile, commented:

The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data. Demand for mobile video is skyrocketing. Customers at the Duopoly can either stop watching or pay bigger bills and surprise overage charges. Only T-Mobile customers with Binge On have the option to stretch their data further at no extra cost! That’s the Un-carrier way!

Shares of T-Mobile were trading at $37.11 on Thursday, with a consensus analyst price target of $46.72 and a 52-week trading range of $31.19 to $43.43.

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