Brands and Products
Brands and Products Articles
Brand Keys' customer loyalty engagement index is based on a survey of more than 50,000 U.S. consumers who self-select and rate the products and brands they use. This year’s survey identified 10...
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The annual Interbrand list of the 100 most valuable brands is out. The top 10 spots on the list are ruled by the tech industry.
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A new survey from brand consultancy Prophet ranks 299 brands based on a survey of more than 12,000 Americans. Top-ranked Apple is probably no surprise, but where is Facebook or Twitter or Starbucks?
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Building brand loyalty pays off. This year's ranking of the 100 brands and products that garner the most customer loyalty is dominated by tech-related firms, but non-tech firms made the most progress...
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Although Woods and his legacy are the primary beneficiaries of his return to golf, Nike and his other sponsors are a close second.
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New research shows that the Starbucks brand has suffered since a widely reported racial profiling incident, a difficult blow for a company well-known for its employee benefits and culture.
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The United States to hit the European Union with large tariffs, the Starbucks brand hurt by recent controversy, Uber may go public soon, and other important headlines.
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In a recent survey of consumers, consultants at Brand Keys found just four of 15 brands received positive consumer engagement scores for emails received from those retailers.
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A search product has passed a predominantly hardware product to become the world's most valuable brand, according to the latest BrandZ ranking.
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The new Star Wars movie performs poorly at the box office, Fiat Chrysler CEO to step down, Starbucks to close many of its stores for anti-bias training, and other important headlines.
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Newell Brands may very well need even more leadership changes and other radical efforts ahead in its ongoing activist investor fight.
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The consumer buzz rose to a new high following the December report that Apple had slowed down the processors in older iPhones to help dodge a problem with older batteries. Unfortunately for Apple, a...
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Among the world's top 100 brands, 15 belong to automakers. These carmakers invest large amounts of cash in promoting their brands and it appears to be paying off.
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Netflix was one of just three brands to break into Interbrand's list of the global 100 top-ranked brands. What did the company do to achieve that?
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Interbrand has issued its annual ranking of the world's 100 most valuable brands. The list continues to show the rise in valuation of tech brands.
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