Brands and Products
Brands and Products Articles
Wikimedia CommonsGeneral Motors Co. (NYSE: GM) has seen its shares surge ahead of Thursday’s release of the internal findings from the company’s recall process. It was recently shown that GM was...
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Abercrombie and Fitch is making over its Hollister brand in an attempt to bring back the cool young shoppers it chased away. The retailer is ditching the dark nightclub feel in favor of a brighter,...
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McDonald's announced plans to refranchise at least 1,500 restaurants, following a growing trend in the industry. Other fast-food restaurants that have recently sold company-owned stores back to...
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Wikimedia CommonsSome of America’s most well-known companies went through big changes before becoming the dominant corporations they are today. The origin of one of today’s most famous beauty...
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To be familiar with a brand means a deeper level of engagement than simple awareness. However, it is not necessarily the case that a brand is familiar because it is a well liked one.
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Advertisements and packaging increase consumer awareness of a product and provide information so that customers can make educated choices. Oftentimes, however, marketing strategies are focused more...
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ThinkstockMedian income for Americans was $34,750 in 2012. At some companies, however, the median is more than five times the national number. Based on figures provided by Glassdoor, 24/7 Wall St....
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ThinkstockBrick-and-mortar retailers have been suffering from slow economic activity for years, as well as from increased competition from online retailers. The rise in store closings is a prominent...
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ThinkstockThe larger the company, the greater its capacity for taking risks. While pouring millions of dollars into market research and advertising campaigns can lead to tremendous successes, such...
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ThinkstockCustomer satisfaction with retailers in the U.S. is at an all-time high, up for the third year in a row. While the industry improved overall, not all retailers received accolades, according...
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Research firm Brand Keys released on Wednesday its 2014 customer loyalty index for online service brands. The firm tracks 70 brands in seven categories. See how top brands like Amazon, Google and...
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Apple sat atop a new list from Brand Finance of the world's most valuable brands. However, rival Samsung's value surged as it gained on and then took the lead over Apple in the smartphone industry.
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For the second year in a row, Wells Fargo comes in number one as the most valuable banking brand, according to one of the world's leading valuation consultancy firms. American banks claim four out of...
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Daimler AGU.S. vehicle sales reached a six-year high in 2013, with 15.6 million units sold, up from 14.5 million in 2012. Demand for some of the top-selling cars was so high that dealers had trouble...
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ThinkstockIn 2013, the United States Patent and Trademark Office granted more than 270,000 patents, often to the same organizations. The USPTO awarded 76,850 patents to the top 50 companies alone....
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