Starbucks in China

Starbucks in China Articles

Enthusiasm over the new Starbucks CEO has worn off. The coffee purveyor has several problems that could take years to solve.
New Starbucks CEO Brian Niccol faces challenges from consumers who want to pay less for their orders and fierce competition in China.
Starbucks find itself facing a challenge in China, a market that company management says is key to its future.