Starbucks in China
Starbucks in China Articles
Starbucks reportedly is looking for a joint venture in China. Chinese rival Luckin Coffee has been trouncing Starbucks there.
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Starbucks blamed poor sales in China on the competitive environment there. Now one of those competitors aims to expand into the United States.
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Enthusiasm over the new Starbucks CEO has worn off. The coffee purveyor has several problems that could take years to solve.
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New Starbucks CEO Brian Niccol faces challenges from consumers who want to pay less for their orders and fierce competition in China.
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Starbucks find itself facing a challenge in China, a market that company management says is key to its future.
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