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Cars are intended to be a long-term purchase. Whether they are used mostly for commuting to and from work, driving the kids to school and other activities, running errands or all of the above, most...
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Brand equity is the commercial value of a brand that can be generated from consumer perception of a brand name. In business lingo, this is called an intangible asset. It’s important for any...
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For most of us, the ultimate luxury car would be a high-end model of a mass-produced car — let’s say a Lexus LC convertible (starting at $94,075) or a BMW X6 M50i crossover ($108,000 with all the...
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These days, it’s possible to find in most new cars vehicle-safety features that just a few years ago would have been considered premium add-on options for luxury vehicles. Even modestly-priced cars...
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The demand for cars this year has been extraordinary. However, not all new car owners have been equally happy with their purchase. According to a recently released study that measured the excitement...
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Throughout American automotive history, a select few cars have had the style, consistency, and staying power to qualify as true icons. While other models have come and gone, these iconic vehicles...
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In 1955, the celebrated modernist poet Marianne Moore was approached by the Ford Motor Company for help in coming up with a name for a new car line the company was developing. Her suggestions...
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Car companies drop brands and models that do not sell well, although such decisions are rare. Ford, one of America’s oldest car brands, has persevered by constantly changing. The company has...
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Car brand ratings are a major anchor of many research firms and media. These include significant studies from U.S. News, Consumer Reports, Edmunds, Motor Trend, Car and Driver and J.D. Power. The...
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If you’re in the market for a new car, truck, or SUV, the U.S. automotive market offers one of the world’s widest selections of models from dozens of brand names. But despite this large number of...
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After the pandemic cut into 2020 car sales, automakers have been bouncing back in 2021. However, this recovery might be short-lived as a worldwide microchip shortage is threatening to curb...
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Car prices are surging in the United States. Rising demand, in conjunction with a limited supply of new vehicles on dealer lots, has led to a 45% increase in the consumer price index for used...
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Car prices are surging in the United States. Rising demand, in conjunction with a limited supply of new vehicles on dealer lots, has led to a 45% increase in the consumer price index for used...
Published:
Car prices are surging in the United States. Rising demand, in conjunction with a limited supply of new vehicles on dealer lots, has led to a 45% increase in the consumer price index for used...
Published:
Car prices are surging in the United States. Rising demand, in conjunction with a limited supply of new vehicles on dealer lots, has led to a 45% increase in the consumer price index for used...
Published: